Paparella has an exceptional ability to tell visually striking and emotionally resonant stories. His distinctive style, blending classic and modern filmmaking, creates epic narratives with intricately crafted details. He skillfully combines various genres, atmospheres, and emotional layers, using his screenwriter’s insight to shape finely-honed narratives. By meticulously developing the rhythm and structure of his stories, Paparella captivates audiences with both stunning visuals and the immersive magic of long-format storytelling.

 

In advertising, his cinematographic and narrative style, along with his focus on directing actors, has allowed him to collaborate with brands such as NIKE, NISSAN, Samsung, Coca-Cola, Pepsi, and VW, among others. His style primarily focuses on powerful visual storytelling, excelling in automotive, narrative, sports, and lifestyle genres, yet he possesses the versatility to adapt to any genre

​